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March 28, 2007
By: TOM BRANNA
Editor
Colgate has Tom’s of Maine. Now Crest has Nature’s Expressions. Next month, Procter & Gamble will launch the natural flavor-based toothpastes in food, drug and mass merchandisers. According to P&G, the new Crest Nature’s Expressions toothpaste is a unique combination of Crest’s trusted formula enhanced with natural flavor ingredients for a refreshing and invigorating brushing experience. The three variants, Pure Peppermint Fresh, Citrus Clean Mint and Mint + Green Tea ...
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